21st May 2015

Changing consumer perception and behaviour

This Girl Can, she's called Victoria It is possible to change perceptions and consumer behaviour, it's just not that easy.  The phenomenal #Thisgirlcan campaign from Sport England is proud and it should be. The campaign was successful in so many...

14th May 2015

The £5k website waste – why bother?

What do you demand for a £5k marketing spend? Let’s say you’ve got £5,000 to spend on marketing. Typically that could give you a targeted marketing campaign, 3-5 days of exhibition space, six months’ worth of AdWords or a basic website....

11th May 2015

Are your staff damaging your brand?

Sign-written cars are a great device for getting your brand in front of people. But if they’re driven badly; even illegally or dangerously by a staff member, it’s not so great – and can be more damaging than you realise… Brand values...

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