7th December 2020
There will undoubtedly be a few lasting societal impacts of the Covid pandemic. Where we work, how we work, commuting, traditional retail and global travel are all likely to see significant changes, at least for the foreseeable future, if not for...
10th December 2019
I am increasingly of the opinion that businesses get to a point whereby innovation becomes impossible. They may possess the wish and willingness to update, adapt and change systems but when it comes to the execution of change, they meet with too...
8th November 2019
Emma once worked with a Director who famously wore a special pair of socks when it was ‘marketing day’. As a finance professional, his everyday socks were black, plain – you may even say austere. His marketing socks however, were (by his own...
17th June 2019
Like every other industry, the marketing sector is awash with data. In fact, we have access to so much personal and demographic data now that John Wanamaker’s assertion that half of his marketing budget was wasted should no longer hold water. With...
5th May 2019
Those of us old enough to remember the first websites will know that the design of the home page of a site finds its roots, not in the internet age as one might expect, but actually in the newspaper industry. The top half of the home page of a...
4th December 2018
La Decima - Ten Years... How did that happen? I try and write one of these each year around our anniversary, not least of all because it makes me stop and review the year and acknowledge what we’ve achieved. But this year is special, really...
