News, views and opinion

Sit down with a brew and have a read of what’s happening in the world of Recenseo

3rd October 2024

Does my business need a virtual marketing director?

Even though the number Chief Marketing Officers and Marketing Directors is on the increase, marketing remains a seriously underrepresented function at the boardroom table. It’s still not that uncommon for the marketing team to only be invited...

11th July 2024

Why Use Internal Marketing Communications?

Effective communication isn't just about reaching external audiences; it's equally important within your organisation. We've seen the impact of internal marketing communication in aligning teams with business goals, fostering a positive working...

25th June 2024

Will AI Kill the Copywriter?  

With the latest features of AI technology, many are questioning whether copywriters are going to be affected and possibly out of jobs. And the simplest answer is no - AI won’t kill copywriters. But why is this? Many copywriters will be aware of...

17th March 2024

A #Hashtag does not a marketing strategy make

I set out to write this as a full blog post but I increasingly think that the title says it all. However, that wouldn’t make for exciting reading or do much for SEO, so to elaborate, here’s why this is the latest stone in my shoe. Twice in...

9th November 2022

Organic growth at The Woodhorn Group

We’ve recently begun working on a retained basis with The Woodhorn Group, which operates a number of diversified agricultural businesses in West Sussex and Hampshire. We're supporting The Woodhorn Group with all aspects of their strategic...

15th September 2022

Digital content – getting started with video  

Video is a growing platform and is fast becoming more of a priority for marketing activity plans. Online videos now account for the majority of internet traffic, especially with research showing that it delivers strong sales results, increasing...

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