21st May 2015
This Girl Can, she's called Victoria It is possible to change perceptions and consumer behaviour, it's just not that easy. The phenomenal #Thisgirlcan campaign from Sport England is proud and it should be. The campaign was successful in so many...
14th May 2015
What do you demand for a £5k marketing spend? Let’s say you’ve got £5,000 to spend on marketing. Typically that could give you a targeted marketing campaign, 3-5 days of exhibition space, six months’ worth of AdWords or a basic website....
11th May 2015
Sign-written cars are a great device for getting your brand in front of people. But if they’re driven badly; even illegally or dangerously by a staff member, it’s not so great – and can be more damaging than you realise… Brand values...
29th April 2015
Gosh, what a row! What an amusing, engaging, utterly brilliant row! The last row like this took place over the Sainsbury’s Christmas advert (remember? Christmas Truce… chocolate bar…?). So, is it good marketing? What do you think? Why do...
24th April 2015
Just in case you have missed it in the news, earlier this week Google made changes to its search rankings to favour fully responsive sites. What the hell does that mean..? Let me explain. Fully responsive means that the site is easily navigable...
8th April 2015
Think about what your brand stands for ... Social media opens up a world of opportunity and creativity for companies to get their messages out. It’s an exciting playground, but in every playground are often obstacles to trip over so it’s vital...
