9th April 2021
A strong brand is one of the most valuable assets an organisation owns. To work effectively it must be applied consistently and well. Emma Cooper, our Director, explains what you can do to help your brand come alive. We always liken a brand...
8th December 2020
I used to write one of these every year, as celebrating the company birthday seemed like something worthy of writing about. But as we have slipped from ‘start-up statistic’ territory into established business status, the impetus seems to have...
7th December 2020
There will undoubtedly be a few lasting societal impacts of the Covid pandemic. Where we work, how we work, commuting, traditional retail and global travel are all likely to see significant changes, at least for the foreseeable future, if not for...
20th February 2020
Earlier this year we began working with Moorcroft Equine Rehabilitation Centre, a charity in West Sussex, extending our not-for-profit experience. We are working with Moorcroft on a retained basis to provide strategic marketing direction for a...
10th December 2019
I am increasingly of the opinion that businesses get to a point whereby innovation becomes impossible. They may possess the wish and willingness to update, adapt and change systems but when it comes to the execution of change, they meet with too...
8th November 2019
Emma once worked with a Director who famously wore a special pair of socks when it was ‘marketing day’. As a finance professional, his everyday socks were black, plain – you may even say austere. His marketing socks however, were (by his own...
