The Fry Group provided tax and financial planning to high net worth individuals in the UK and abroad, with offices in the UK, Hong Kong, Singapore, Belgium and Dubai. The company was acquired by Progeny in 2024.
We worked with The Fry Group from 2011 to 2024, when the company was acquired. We helped support and guide on the company’s marketing strategy and activity schedule, handling content, a quarterly digital client newsletter, award entries, internal comms, media relations and corporate reputation. One of our favourite projects for The Fry Group was to produce a hardback history book celebrating the company’s long heritage. We were given access to an archive box, bursting with letters and photos, and spoke to team members past and present about their memories of the company. Pouring 120 years of heritage into one book, we printed 200 copies for staff, and 800 copies for clients. The content created from the project was repurposed into website content and wall art for the company’s worldwide offices.