Ultimate Healthcare is a subsidiary of Millbrook Industries Group and a leading supplier of products to Care Homes, the NHS and Social Services. Its product portfolio includes pressure care mattresses and cushions, electric profiling bed frames, wheelchairs and aids to daily living.
The overarching campaign objective was to develop the Ultimate Healthcare brand so as to make it distinct from the parent company. After reviewing the existing corporate messaging, we undertook rewrites to the core website. We organised the targeted placement of press releases and case studies in vertical sector press, so that clients would become familiar with the Ultimate brand and its leadership team. In addition, we carried out a full review of the senior management’s LinkedIn profiles and produced updated literature for trade fairs.