3rd August 2015
You might already know that we’re quite a vocal bunch and can’t help but have our say on topical issues that come up regularly in the media, often sparking debate in the office. This USP theory is no exception as, after all, it is our job to...
18th June 2015
Brand is a funny creature. Sometimes it is so intrinsic that it can be difficult to put your finger on brand values and key messages – but, boy, when someone gets it wrong, everyone can see it. Recently, Portsmouth’s Spinnaker Tower announced...
11th May 2015
Sign-written cars are a great device for getting your brand in front of people. But if they’re driven badly; even illegally or dangerously by a staff member, it’s not so great – and can be more damaging than you realise… Brand values...
29th April 2015
Gosh, what a row! What an amusing, engaging, utterly brilliant row! The last row like this took place over the Sainsbury’s Christmas advert (remember? Christmas Truce… chocolate bar…?). So, is it good marketing? What do you think? Why do...
8th April 2015
Think about what your brand stands for ... Social media opens up a world of opportunity and creativity for companies to get their messages out. It’s an exciting playground, but in every playground are often obstacles to trip over so it’s vital...
22nd December 2014
Wow! That was a bombshell… Glorious Goodwood is no longer ‘glorious’. Talk about undermining a brand! From 2015, this established annual promise in the horseracing calendar is going to be known as Qatar Goodwood Festival. Considerably less...
