10th December 2019
I am increasingly of the opinion that businesses get to a point whereby innovation becomes impossible. They may possess the wish and willingness to update, adapt and change systems but when it comes to the execution of change, they meet with too...
17th June 2019
Like every other industry, the marketing sector is awash with data. In fact, we have access to so much personal and demographic data now that John Wanamaker’s assertion that half of his marketing budget was wasted should no longer hold water. With...
23rd November 2017
Data Effectiveness If the online philosophers are to be believed then we create more data every two days than was created in the first 2003 years AD. It certainly sounds good and I wouldn’t mind betting it is near some form of the truth. But...
