18th June 2015
Brand is a funny creature. Sometimes it is so intrinsic that it can be difficult to put your finger on brand values and key messages – but, boy, when someone gets it wrong, everyone can see it. Recently, Portsmouth’s Spinnaker Tower announced...
9th June 2015
What on earth do Chas and Dave have to do with Google and search engines, I hear you say? The answer is we ‘rabbit, rabbit, rabbit’... We are talking to and asking questions of Google more than ever before and you need to be aware of this...
21st May 2015
This Girl Can, she's called Victoria It is possible to change perceptions and consumer behaviour, it's just not that easy. The phenomenal #Thisgirlcan campaign from Sport England is proud and it should be. The campaign was successful in so many...
11th May 2015
Sign-written cars are a great device for getting your brand in front of people. But if they’re driven badly; even illegally or dangerously by a staff member, it’s not so great – and can be more damaging than you realise… Brand values...
29th April 2015
Gosh, what a row! What an amusing, engaging, utterly brilliant row! The last row like this took place over the Sainsbury’s Christmas advert (remember? Christmas Truce… chocolate bar…?). So, is it good marketing? What do you think? Why do...
8th April 2015
Think about what your brand stands for ... Social media opens up a world of opportunity and creativity for companies to get their messages out. It’s an exciting playground, but in every playground are often obstacles to trip over so it’s vital...
