Blog | Web Marketing

15th September 2022

Digital content – getting started with video  

Video is a growing platform and is fast becoming more of a priority for marketing activity plans. Online videos now account for the majority of internet traffic, especially with research showing that it delivers strong sales results, increasing...

17th August 2021

How do I measure my website performance?

It never fails to astound me how few companies actually demand any sort of KPI or return from their website investment. If the same client came to me with £20k for a marketing campaign their primary focus would be the likely ROI they are going to...

5th May 2019

Where’s The Fold Gone?

Those of us old enough to remember the first websites will know that the design of the home page of a site finds its roots, not in the internet age as one might expect, but actually in the newspaper industry. The top half of the home page of a...

13th February 2019

How to write a good webpage…

Introduction to SEO  Your website needs to fulfil two main roles. The first is to get the attention of prospective clients. The second is to make sure any content is search engine friendly to achieve good SEO therefore ranking the site highly...

26th April 2016

Why traditional **ATTENTION GRABBING** marketing won’t work…

At the end of last week I was lucky enough to be given a ticket to the “sold out in 60 seconds” digital marketing conference of the year: BrightonSEO…and I loved it! Full of inspiration from the speakers at the event, I came away with some...

19th November 2015

Why ostriches don’t achieve much…

Whatever sector you are in your opinion matters to your customers. You must have a voice, be part of the argument, and tell things from your side of the table – but it needs to be timely, or it may not matter. It’s no good being an ostrich… We...

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