I was delighted to have received a call from Neill Barston, Editor of South East Business magazine recently, who wanted to pick my brains about marketing – and more importantly, the subject closest to my heart; marketing strategy.
Those of you who know me, know that I have enough opinions on the subject to write a book (note to self…), so I was delighted that Neill asked my opinion and took my comments about a recent change we’ve seen in the ‘buying marketing’ marketplace. You can read my input into their Marketing special here:
(author’s note: this was before my personal rebrand to Hopkins!)