22nd February 2016
X, Y, Z, Millennials, Centennials, Baby Boomers do you know the difference? Do you know which generation is most likely to buy your product and/or service and why? More interestingly, do you know which generation you are? It turns out I was wrong...
17th December 2015
Much has been discussed and debated recently about the round of 2015 Christmas retail TV commercials. They've become symbolic of the state of the nation at Christmas and make for entertaining discussion, even if not always a change of loyalty. Mog...
19th November 2015
Whatever sector you are in your opinion matters to your customers. You must have a voice, be part of the argument, and tell things from your side of the table – but it needs to be timely, or it may not matter. It’s no good being an ostrich… We...
17th September 2015
As an undergraduate psychology student at Durham University, I contacted Recenseo with the aim of experiencing a small taster of the marketing world. During my studies my main interest concerned how the theories I was being taught could apply to a...
17th August 2015
Thanks to Computer Science Zone for this infographic on The Internet of Things... Scary and eye opening stuff: The Internet of...
15th July 2015
Whilst we embark on a multitude of marketing activities for our clients, it's important to practice what we preach and spend time marketing OURSELVES...hence the reasoning for our #freerangethinking direct marketing campaign. So what did we do? As a...
